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Philip Mahler

Philip is the CMO of Eskimi. When he’s not busy growing the Eskimi brand, he spends his time with family and playing ping pong.
Partnerships
2 minutes
In-Game Advertising: How Hot Wheels Won During The Holidays
Together with Eskimi and Anzu, Hot Wheels run a successful in-game ad campaign to increase brand awareness, achieving 90% viewability.
Ideas & Tips
7 minutes
Programmatic Valentine’s Day Ads: 6 Ideas And Tips (2023)
Ideas & tips for a programmatic Valentine's day campaigns. Valentine's spending stats, ad examples, & how to grab customer attention. Read more on Eskimi.
Programmatic 101
7 minutes
What Is Programmatic Guaranteed? How It Works & Why Use It
Learn what programmatic guaranteed is and how it's different from other programmatic types. How it works, pros & cons, comparisons. Read on Eskimi.
Programmatic 101
6 minutes
Programmatic Direct: Everything You Need To Know
What is programmatic direct? Get to know its types, how it works, cons & pros for advertisers and publishers, & see the programmatic deals comparison table.
Programmatic 101
6 minutes
Programmatic Trends 2023: 10 Agency Expert Roundup
For good and bad, 2022 is coming to an end. What lies ahead in 2023 nobody really knows, but we can try. Read what 10 industry experts believe lie ahead.
Ideas & Tips
6 minutes
What Are Sticky Ads? Pros & Cons, Best Practices & Examples
What are sticky ads and how they can increase your ad viewability? Pros and cons, sticky ad examples, and best practices. Read more on the Eskimi blog.
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