Partnerships
2 minutes
Together with Eskimi and Anzu, Lay's run successful in-game video ads to promote the brand to the mobile gaming audience, achieving 92.5% VCR.
Programmatic 101
7 minutes
Insertion Order (IO) is an agreement that defines how ad campaigns should be carried out. Learn IO benefits, why it matters, and follow the tips to get it right.
Growing Business
10 minutes
Brand suitability reflects content's meaning, context, and possible connotations unique to a particular brand's needs. Why it matters and how to use it for growth?
CTV
10 minutes
Connected TV trends and statistics 2023. CTV market overview, CTV advertising stats, forecast for the future of CTV and CTV advertising. Read more on Eskimi.
Partnerships
3 minutes
Eskimi joins forces with Gadsme to bring clickable in-game ads to advertisers worldwide. Read this post to learn more about this new partnership.
News
5 minutes
Insights & trends from DMEXCO 2022. Find out about the key focus of the conference and the challenges the industry is facing. Read more on the Eskimi blog.